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Did you know that 85% of consumers use the internet to find a local business?
Consider your personal search habits. When you need a nonessential product such as a candle, or are on vacation and need to find a restaurant near you, what do you do?
You turn to Google, conduct a quick search, and see what shows up in the search results. Nearly everyone (97%) will look for reviews of the businesses that pop up in search results too.
This scenario shows that having an online presence through a website, social media, and third-party reviews is becoming more important for businesses of all sizes.